Gone are the days when social media was just for scrolling, liking, and the occasional thirst trap. In 2025, platforms like Instagram and Facebook are full-blown shopping destinations—and if you’re not selling there, you’re missing out on more than just likes.
This isn’t about throwing up a photo and praying for a DM. Social commerce is here, and it’s changing the way people shop online. Let’s break down how to turn your feed into a full-on sales funnel.
What Is Social Commerce?
Social commerce is the process of selling products directly on social media platforms. We’re talking in-app shopping—where users can discover a product, click, and check out without ever leaving the app.
Both Instagram Shop and Facebook Shop make this easier than ever. They’re free to set up, mobile-friendly, and integrated with tools like Meta Business Suite and Shopify.
No website? No problem. You can literally run a mini eCommerce store from your socials.
Why Should You Care?
Aside from being incredibly convenient for customers, social commerce offers:
✅ Lower friction = higher conversions
✅ Built-in audience targeting with Meta Ads
✅ Seamless mobile checkout
✅ Better visibility for your products via tags and features
According to Statista, Australia’s social commerce market is expected to double by 2027. Translation? People want to shop on social—and smart brands are already making it happen.
How to Sell More Products on Instagram & Facebook
Alright, let’s get into the how-to:
🛍️ 1. Set Up Your Shop the Right Way
First things first—make sure your Instagram is a business or creator account, and your Facebook page is connected. Then set up your catalog through:
- Meta Commerce Manager
- Shopify, BigCommerce, or your platform of choice
✅ Step-by-step setup guide from Meta
🔖 2. Tag Your Products in Posts, Stories & Reels
You’ve seen those tappable little tags on posts? That’s not just for influencers. Tag your own products in:
- Feed posts
- Instagram Stories (with product stickers)
- Reels
- Facebook posts and videos
This makes your content shoppable—and yes, people do click.
📸 3. Prioritise Content That Converts
Gone are the days of random product shots. You need content that sells without being salesy:
- UGC (user-generated content): Real people using your stuff
- Behind-the-scenes or “how it’s made” content
- Short form videos (hello, Reels)
- Tutorials and try-ons
- Polls, “this or that,” and story Q&As
It’s about storytelling first, then selling.
🎯 4. Boost With Paid Ads (Strategically)
Running Meta Ads? Use Product Catalog Sales campaigns. These pull items straight from your shop and dynamically show them to people most likely to buy.
Even a $5–10 daily budget can drive results when paired with strong content and audience targeting.
Bonus: Retarget cart abandoners or profile visitors with product ads. Creepy? Maybe. Effective? Absolutely.
📊 5. Optimise Based on What Works
Keep an eye on what’s getting clicks, saves, and sales. Use:
- Meta Ads Manager for paid content
- Instagram Insights for organic posts
- Commerce Manager for product performance
Don’t be afraid to test and tweak. Social commerce isn’t set-and-forget—it’s test, learn, and sell smarter.
A Note for Product-Based Small Businesses
If you’re spending time posting but not seeing sales, the missing piece might be strategy, not effort.
Are your products even tagged? Is your checkout process smooth? Are you showing up in stories and search?
At Pursue Digital, we help small businesses make their socials do the heavy lifting. From setting up your shop to running targeted campaigns, we’re here to help you sell smarter—not harder.
📩 Let’s talk about your products or browse our social commerce services.
Final Thoughts
Your social media pages shouldn’t just be pretty—they should be profitable.
Social commerce is more than a trend. It’s the future of online retail, and it’s never been more accessible. So go ahead—tag that product, share that reel, and turn your likes into loyal customers.
