Privacy Policy

At Pursue Digital Marketing, we are committed to providing high-quality services while respecting your privacy. This policy outlines our commitment to managing your Personal Information in accordance with the Australian Privacy Principles (APPs) under the Privacy Act 1988 (Cth). These principles guide how we collect, use, disclose, store, secure, and dispose of your Personal Information. For more details, visit the Office of the Australian Information Commissioner’s website at https://www.oaic.gov.au.

What is Personal Information and Why Do We Collect It?

Personal Information refers to any information that can be used to identify an individual. This may include your name, address, email, phone number, or other details.

We collect this Personal Information in various ways, including through communications such as phone calls, emails, and interactions on our website at www.pursuedigital.com.au. We may also collect information from third parties. Please note, we cannot guarantee the policies of third-party websites we may link to.

We collect Personal Information for the primary purpose of providing our digital marketing services, keeping clients informed, and for marketing purposes. In some cases, we may use your information for secondary purposes closely related to the primary purpose, where you would reasonably expect such use. You may unsubscribe from our marketing communications at any time by contacting us in writing.

When collecting your Personal Information, we will inform you of the purpose and how it will be used wherever possible.

Sensitive Information

Sensitive information, as defined by the Privacy Act, includes details about racial or ethnic origin, political views, religious beliefs, trade union membership, criminal records, and health information.

We will only use your sensitive information:

  • For the primary purpose it was collected for,
  • For secondary purposes directly related to the primary purpose,
  • With your consent, or
  • When required or authorized by law.

Disclosure of Personal Information

We may disclose your Personal Information in certain circumstances, including:

  • To third parties with your consent, and
  • When required or authorized by law.

Security of Personal Information

We take reasonable steps to protect your Personal Information from misuse, loss, and unauthorized access or disclosure. When your Personal Information is no longer needed for its original purpose, we will take steps to either destroy or de-identify it. However, some information may be stored in our records for up to 7 years, in accordance with legal requirements.

Access to Your Personal Information

You have the right to access and correct any Personal Information we hold about you, subject to certain exceptions. If you wish to access your information, please contact us at Pursue Digital Marketing.

We do not charge for access requests but may apply an administrative fee to provide copies of your Personal Information. For security reasons, we may require identification before releasing your information.

Maintaining the Accuracy of Your Personal Information

It is important to us that your Personal Information is accurate and up to date. If any of your information changes, or if you believe the information we have is incorrect, please let us know so we can update our records.

Policy Updates

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Privacy Policy Complaints and Enquiries

If you have any questions or complaints regarding this Privacy Policy, please contact us at: info@pursuedigital.com.au